The Story Behind ImagePrint

Discover the inspiration and journey that led to the creation of ImagePrint

ImagePrint was born from a passion for design and a desire to simplify the photo printing process. The mission is to empower users to create beautiful prints at home with ease, focusing on quality and user-friendly features.

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I’m a developer by trade. I’ve spent years building tools that are supposed to make hard things easy. And yet here was this completely ordinary task — printing a photograph — that felt genuinely broken on Windows. Not because the hardware couldn’t do it. My printer was perfectly capable. The problem was the software standing between me and a decent result.

So I started building something for myself. Nothing big — just a small utility that let me pick a photo, pick a size, and get a result that looked the way I wanted it to look. I added grid printing because I wanted to fit four wallet-sized copies on a single sheet without doing geometry. I added poster printing because my son asked if we could make a giant version of a photo for his bedroom wall, and I said yes before I had any idea how to actually do it.

Feature by feature, it became something real.

That’s the thing about printing a photo. It isn’t really about the photo. It’s about the moment it captures, and what happens when that moment lives somewhere physical — on a wall, in a frame, in a birthday card, tucked into a wallet. Digital photos get scrolled past. Printed ones get shared.

ImagePrint exists because I believe that experience should be easy. That you shouldn’t need a design degree or a print shop loyalty card or an hour of your Sunday afternoon to get a beautiful result from the printer already sitting on your desk.

Every feature in this application started as a real problem someone had.

Every format we support is there because someone wrote in and said “I have all my photos in HEIC and nothing will open them properly“.

It’s still just me. I answer all support emails. I read every review. When someone tells me something isn’t working, it keeps me up at night until it’s fixed.

I’m not trying to build the biggest photo app in the world. I’m trying to build the one that makes you feel, every single time you click print, that someone who genuinely cared made this for you.

— Ulf Emsoy

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About ImagePrint

ImagePrint is a Windows-based photo printing application distributed through the Microsoft Store. It was first released on June 7, 2021, and has since received ongoing updates.

The application is designed to help users prepare and print photos with precise control over layout, scaling, and formatting. It supports a range of use cases, from everyday home photo printing to more specialized tasks such as creating posters (by splitting large images across multiple pages) and generating standardized passport or ID photos.

ImagePrint includes basic image editing functionality, allowing users to crop, resize, and adjust brightness, contrast, and color before printing. It supports more than 120 image formats, including common image formats such as JPEG, PNG, and BMP and PDF.

A central feature of the software is its emphasis on print accuracy. Users can configure DPI, margins, and paper sizes to ensure that printed output matches the intended dimensions on screen. This makes the application particularly useful for projects where precise sizing is important, such as photo layouts and crafts.

About the Developer

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ImagePrint has been developed and maintained since 2021 by Ulf Emsoy, a software developer based in Stavanger, Norway. He enjoys working with graphics and software development, and takes pride in building things properly from the start.

Over the years, he has worked as a project leader and in contract management, gaining broad experience in delivering complex projects. Today, he works in the oil and gas industry, where he continues to combine technical work and commercial discussions with practical problem-solving.

Check out his Linked-in profile for more information.

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